The Beginnings
It all started in 2008. Back then, days away of finishing a BA in Business Administration at Argentina’s top University, Mario Scian decided he had to be a writer.
“I want to write a guide”, he said back then, “that will explain men strategies to seduce every woman in the world – in a country by country approach.”
A few months later, Dating Beautiful Women was born. A blog, a side project – a passion turned into action. All while, in the midst of the worst financial crisis in a century, Mario tried to get his first job.
When the job came, Dating Beautiful Women was already pretty big. Mario had taken the time to learn the basic internet marketing, copywriting and was already quite proficient with outsourcing.
Dating Beautiful Women was making already almost twice as much income as Mario’s new job was bringing. That stuck the light.
“Hey”, he said, “this blog could be serious. I always wanted to travel around the world, work from my laptop and be a writer.”
The story comes as follows – Mario quit his job, lived in Rio de Janeiro for a few months, worked a few other months in Buenos Aires, launched 30+ websites (including the highly popular Inspiration Palace), created five information products and finally moved to Copenhagen, Denmark.
Business was going good, life was great, and Mario was happy. But…
Mario saw two big disadvantages to his strategy.
First, he was losing the career he had invested (and keeps investing) so much time and money. While he never wanted to be an employee for life, he still believed it would be interesting to have a few ‘normal’ jobs once a while.
Second, his network was increasingly virtual and he was seeing a big lack of face-to-face business interactions.
ExpertBiz Is Born
Was there a way to keep that ideal lifestyle and at the same time still have a career and build a big business network?
Looking for the answer, Mario then interviewed dozens of highly successful internet marketers, read 50+ business books, bought many products, went to seminars and finally came up with one solution.
“I’ve pretty fast positioned myself as an authority in dating and relationships. I’ll do the same in business and high-tech entrepreneurship – that will not only expand my network and keep my career or track, but it will make both thrive.”
Of course, becoming a business authority is much tougher. There are thousands of people who have been really successful in the space, and the barriers are high. A whole new approach was needed…
Mario, then, decided he had no other option than to do a heavy differentiation. In the following months, he:
- Switched his popular blog, the Inspiration Palace, from a lifestyle-oriented approach to a more business-oriented one
- Wrote, produced and launched his first premium business product, the ExpertBook
- Organized, launched and spoke at the Lifestyle Business Seminars
- Experimented extensively with outsourcing – delegating almost all of his business and focusing only on building new income pillars
Finally, he decided to build a big layer over the whole business – one thing that would be bigger than himself, and founded ExpertBiz as the culmination of this approach.
ExpertBiz expanded on his original projects, added a long-demanded consulting option and grew to a workforce of more than just one.
Today, ExpertBiz is recognized and know for the quality of its products, its outstanding network and it’s unique approach to lifestyle businesses.
